Monday, 21 March 2016

MBA specialization in marketing

In sales & Mktg., there are 2-3 areas where an MBA is recruited for
  • Sales Management - responsible for achieving of sales target of an area
  • Brand Management - responsible for successful management of brands through various strategies and achieve market share.
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Usually companies put the trainee through a period of sales (2-3 yrs) and then move him / her into Brand. In sales, a trainee reports to an executive or an Area Sales Manager who in turn reports to the Regional Manager. After one year, the trainee becomes a Sales Executive with 2-3 Sales officers reporting to him/her
In marketing, some companies put the trainee on a Brand where he/she is assisting the Brand Manager for an year, after which he/she is given independent charge of a Brand, and is designated as Brand Executive and reports to Group Product manager or the Marketing Manager.
In sales responsibilities include
  • Achieving sales targets set for the year
  • Mobilizing resources coordinating for stocks, advertising budgets etc, for achieving the above.
  • Planning and implementing tactical plans for the year in the territory.
  • Executing special schemes / promotions
  • Managing various channels of distribution like distributors, dealers, showrooms
  • Supervising the CFAs (which are the stocking points) with respect to their adherence to company norms.
  • Reporting and communicating with other departments in the region and with the corporate head office.
In marketing, the skills are required:
  • Ability to plan and execute marketing ideas
  • Ability to develop ideas which lead to growth in sales
  • Ability to mobilize resources to achieve the set objectives
  • Communication skills - written & Oral
  • Interpersonal skills
  • High energy levels and enthusiasm to work
  • Analytical skills
Get direct admission in any top college
Call  +91 9916788227 / +91 9620209840 / +91 9886588601

And the responsibilities for a marketing professional include
  • New product development from concept generation to launch
  • Pricing
  • Advertising and promotion
  • Market research
  • Sales forecasting and planning on an on-going basis
  • Developing marketing programmes
  • Devising special promotion schemes
Get direct admission in any top college
Call  +91 9916788227 / +91 9620209840 / +91 9886588601

Karnataka Colleges:
1.       Christ University Bangalore
2.       Symbiosis Institute of Business Management (SIBM) Bangalore
3.       Xavier Institute of Management and Entrepreneurship (XIME) Bangalore
4.       Jain University – Centre for Management Studies Bangalore
5.       Alliance University – School of Business
6.       Alliance School of Management
7.       St Joseph’s College of Business Administration (SJCBA)
8.       Ta Pai Management Institute (TAPMI, Manipal)
9.       IFIM Business School
10.     PES Institutions
11.    Welingkar Institute of Management Development & Research (We School)
12.    Dayananda Sagar Institutions (DSI)
13.    Ramaiah Institute of Management Studies (RIMS)
14.    M S Ramaiah Institute of Technology (MSRIT)
15.    Acharya Institutes
16.    Jain University
17.    Presidency college
18.    BIMS
19.    Bangalore management academy
Get direct admission in any top college
Call  +91 9916788227 / +91 9620209840 / +91 9886588601
This advertisement is regarding guidance for admissions through Management Quota in a private MBA college. The listed college is not subjected to any authorization with us and also in no way concerned with this advertisement. People may seek out information from this advertisement that they find agreeable, either from the viewpoint of informative and easy to make use of or from the viewpoint of having content that matches individual's need. It is the decision of viewer contacting us.


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